The Money Is Safe Before the Truck Loads
Sellers get written confirmation the money is secured before they load. Buyers only release it once they have inspected what they bought.
Yalla is not another listings board. The listing is the easy part — what we actually built is the settlement behind it.
Farmers list livestock and farm goods from their phones. Buyers browse and buy. Every payment is held in third-party escrow until the buyer has physically inspected what they bought and confirmed they are satisfied.
Why “Yalla”? It is Arabic for “let’s go” — already in everyday use across South Africa, and short enough to say over a bakkie radio.
What protects a Yalla deal
Every payment sits with TradeSafe, not with Yalla, until the buyer has inspected the animals.
The seller gets written confirmation that the funds are secured before a single animal goes on the truck.
The buyer checks the stock on arrival. Nothing is released until they say they are satisfied.
Sellers pay nothing to list. Buyers pay one protection fee at checkout, shown before they commit.
No sale day, no travelling to a ring. List or buy at four in the morning if that suits you.
Who sold what, for how much, and when it was accepted — all logged, not lost in a group chat.
Every payment sits with TradeSafe, not with Yalla, until the buyer has inspected the animals.
The seller gets written confirmation that the funds are secured before a single animal goes on the truck.
The buyer checks the stock on arrival. Nothing is released until they say they are satisfied.
Sellers pay nothing to list. Buyers pay one protection fee at checkout, shown before they commit.
No sale day, no travelling to a ring. List or buy at four in the morning if that suits you.
Who sold what, for how much, and when it was accepted — all logged, not lost in a group chat.
How it works
Both sides of the deal, and the escrow process that sits between them.
List from the kraal, get paid without chasing
Photograph your stock, add weights and details, and post it in a few minutes. You will not load a single animal until you have written confirmation that the buyer's money is already secured.
Buy from someone you have never met, safely
Browse listings by type, weight, and province. Pay into escrow instead of paying the seller directly, then inspect the animals in person on arrival before any money moves.
Four steps, and Yalla never holds your money
Buyer pays into a TradeSafe escrow account. Seller is notified the funds are secured and loads. Buyer inspects on arrival and accepts. TradeSafe releases — splitting the seller's payment and Yalla's fee in one instruction.
Inside the app
From the first browse to the offer that starts the escrow — the same screens your buyer or seller sees on the other end.
01Home
Browse by category — cattle, sheep, goats, land, feed, equipment.
02Search
Filter by location, category and price across every live listing.
03Listing
Head count, age, average weight, health and transport, up front.
04Send an offer
Offer under asking. The seller has seven days to accept or counter.
05Message the seller
Chat attached to the listing, so the deal keeps its own record.
06Create a listing
Photos, breed, age and head count — free, and live in minutes.
07My listings
Wishlist, active stock, pending sales and offers in one place.
Buying, selling and payment all happen in the app — this website is information only.
What it costs, and who holds the money
Nothing to list, nothing held by us, and nothing paid out before you have seen the animals.
Sellers list livestock and farm goods free. Buyers pay one protection fee at checkout.
Funds go straight to TradeSafe's escrow account. They never pass through a Yalla account.
Not an optional extra on big sales — it is how every transaction on Yalla settles.
The seller cannot draw the money until the buyer has seen the animals and accepted them.
Escrow is handled by TradeSafe — South Africa’s longest-running digital escrow service, held under Standard Bank oversight and insured.
Testimonials
Placeholder quotes for layout — to be replaced with real customer feedback before launch.
“I have sold in WhatsApp groups for years and always held my breath. Knowing the money is already sitting in escrow before I load changes the whole thing.”
— Placeholder Seller, Free State · sample quote
Most informal livestock trade now happens in WhatsApp groups and on classifieds sites. They are free, fast, and completely unprotected.
BeforevsAfter
WhatsApp groups & classifieds
- You pay a stranger first and hope the animals show up as described.
- The seller is effectively anonymous and there is no record of what was agreed.
- If the stock is underweight, sick, or never arrives, there is no recourse.
- Auctions are safer, but only on the day, and only if you can get there.
Trading on Yalla
- Your money sits with TradeSafe until you have physically inspected the animals.
- Both sides are on record — who sold what, at what price, and when it was accepted.
- If something is wrong, you raise it before the funds are ever released.
- The market is open every day, from wherever you and your stock happen to be.
Know the market before you trade
Regional pricing and weather, so you can set a number before you list and pick a day that suits the road.
See market dataLive weight auction prices from Vleisprys (Northern Free State, ). Weather from MET Norway, CC BY 4.0.
From the blog
Market trends, practical farming notes, and updates from the Yalla team.
Common questions about how Yalla works, how payment is protected, and what happens in the app.
No. This site explains how Yalla works. All listing, buying, and payment happens inside the app.
TradeSafe, South Africa's longest-running digital escrow service, under Standard Bank oversight and insured. The funds never pass through a Yalla bank account at any point.
Once the buyer has physically inspected the animals and confirmed they are satisfied. TradeSafe then releases the funds, splitting the seller's payment and Yalla's fee in a single instruction.
Listing is free for sellers. Buyers pay one protection fee at checkout, shown in full before you commit to the purchase.
You raise it at inspection, before the money is released. Because nothing has been paid out yet, the dispute is resolved while the funds are still protected.
An auction gives you settlement you can trust, but only on the sale day and only at the ring. Yalla gives you the same payment protection without the date or the drive.
Your next trade starts in the app
Listing and buying both happen inside the app. Sellers list free; buyers pay one protection fee at checkout.